Who invented the Genius Bar?

The first time I went to the Apple store in December, I noticed that they had a Genius Bar, an area where you can talk with a "genius". I then realized that it was a cute way to refer to their employees. Well, that's kind of clever, I thought.

Later that month, I had a problem with my ipod, so I took it to the "geniuses" so they could fix it. They tried to restart it, take off the software and reprogram it and they couldn't fix it, so they told me that they would get me a replacement and that it would be in in a few days. About a week later I got a call from the geniuses that my ipod was in. I went in and got it replaced. It was a fairly simple process.

Then about a week later I received a message from a "genius" that my ipod was in and that they were waiting for me to take mine in to get the new one. I ignored the message until I got another one a few days later. I called them back and told them that I had already had my ipod replaced, thank you very much, and held my tongue about the fact that they are called "geniuses".

Well, last week, I just received another phone message that they were going to release my ipod to another person, because they had been waiting for me for a month and a half to go get the one they had there for me, but that if I continued to have problems with my ipod that I should go in and they would order me another replacement.

Wow, these guys really are geniuses!

I wonder how many customers who have had similar experiences or have received poor customer service make comments to them such as:

"Obviously, anyone can be a genius nowadays" or

"How many geniuses does it take to fix an ipod?" or

"What kind of a test do you pass to become a genius anyway?" or

"What kind of Clinton-esque definition of the term "genius" do you guys subscribe to here?"

I don't know. I am running out of them, but you get the idea. I'm sure they've heard some good ones.